Hi, I’m Libby.

I am the creator and founder of The Crucial Social. The idea of The Crucial Social started back in 2020 when I realized small businesses were NOT taking advantage of social media and the benefits it could award them. As a result their sales were plateauing and owners were accepting that's just how it was going to be. From there it became my mission to help small businesses utilize the amazing opportunities social media can offer!

My Journey

Hi! I'm the founder of The Crucial Social. I love dogs, iced coffee, and helping businesses grow through social media.

I graduated with my graphic design degree in 2015. I got thrown into social media for business when my husband (who is a genius entrepreneur) decided to start his own company in 2020. From there it was love at first sight!

With his success I've been able to reap the full benefits of taking advantage of social media for business. Now I want to help you do the same!

My Approach

Vision

My vision at The Crucial Social is to help you take you business to the next level using social media. Its 2024 and no longer are you confined to the doors of your store, the world is your oyster! I strive to bring your true self and your business to the front of your social media to attract your ideal customers and create a dedicated community that supports your business.

Personalized

I am not here to give you a basic plug-and-play folder of graphics and cheesy one-liners. All of our clients are different- and so is their strategy plan

Strategy

There is more to social media than just posting what you are offering- there is a connection that needs to be built. I focus on creating a strategy to help you build that connection to secure more leads and conversions.

What clients are saying

  • John V.

    “I used to have a hard time consistently posting good social media content. The Crucial Social has become an essential resource and Libby has helped me find exactly what my audience wants. It saves me time and brings in money. She is brilliant with original posts, reels, and brainstorming strategies. Always available for communication and never disappoints. Definitely recommend.”

  • Angela A.

    “I highly recommend The Crucial Social for any social media management needs! Libby McRae is efficient, organized, full of talent! You won't go wrong with this power house behind your social media content!”

  • Finley M.

    “I have been using The Crucial Social for the last 2 years. I have much more time on my hands and my posts look amazing and authentic every time! I have seen a huge increase in my sales and lead generation as well as had customers compliment me constantly on our Facebook presence! All thanks to Libby!”